It’s all about passion for materials & technologies.

Empowering products that have a positive effect and a negative impact.
We stir materials driven processes, leading to products, spaces, services that have a positive footprint. Processes that take into account legislation, consumer tendencies, materials sourcing, processing, implementation and usage with a circular approach.We provide materials-led research, strategy, concept development, curation and creative direction to international brands and design agencies.
 

Connecting the materials industry with the creative industry, linking designers, engineers, products managers, suppliers and recyclers to solve materials challenges together. Collaborating with other professionals, across all branches of the industry, enables materialscout to deliver comprehensive and convincing materials strategies. 
 

Efrat Friedland Founder of materialscout, co-founder of Positive Plastics.
Educated and trained as an Industrial designer, she spent the last 20+ years focusing on materials and technologies in the field of Industrial Design.
Aside her materials consultancy work, she established three materials libraries worldwide, curated numerous materials exhibitions and taught designers materials technology. You can find Efrat speaking at international fairs and conferences, writing for professional magazines, using every opportunity she has to promote responsible, informed and sustainable use of materials.