Who we are
Who we are
We are a global network of materials experts, specialising exclusively in finding materials & processes to enable products and spaces that are regenerative, sustainable and circular.
With over two decades of experience across diverse industries, we offer deep insights into the materials sector. Our dedicated team and collaborators help global brands de-risk their transition to a circular economy.
We leverage a unique blend of expertise, cultural perspectives, and cutting-edge materials research.
Our Mission
To drive a climate-positive future by helping brands decarbonise production and champion sustainable materials.
We envision a circular market where every material is valued and nothing is wasted, creating products that make sense for people and the planet.

Founder
Efrat Friedland is the Founder of materialscout,
co-founder of Positive Plastics.
Trained industrial designer, she spent the last 20+ years focusing on materials and production processes for product design. Aside her materials consultancy work, she established three materials libraries worldwide, curated numerous materials exhibitions and taught materials technology in academies. You can find her speaking at conferences, using every opportunity she has to promote responsible, informed and sustainable use of materials.
Founder
Efrat Friedland is founder of materialscout, co-founder of Positive Plastics.
Trained industrial designer, she spent the last 20+ years focusing on materials and production processes for product design. Aside her materials consultancy work, she established three materials libraries worldwide, curated numerous materials exhibitions and taught materials technology in academies. You can find her speaking at conferences, using every opportunity she has to promote responsible, informed and sustainable use of materials.

senior materials researcher
trends & sustainability
LONDON
KAROLINE HEALY

senior materials researcher
CMF design & technologies
PARIS
NOEMÍ CORTIZAS MARTINEZ

senior plastics engineer
design wizard
SAN DIEGO
ERIC R. LARSON

design strategist
business models & storytelling
MUNICH
PATRICK ZIMMERMANN

Ph.D. in Sociology
qualitative methods
FRANKFURT
DR. NOA MILMAN

Co-founder Positive Plastics
design engineer
HELSINKI